Occasionally, a film comes along that stops you in your tracks. For 3 folks that love the ski slopes of Colorado and its many bending rivers…we consider Patagonia outdoor company to be our Prada. The film retraces the legendary 10,000 mile road trip of Patagonia founder Yvon Chouinard and North Face founder Doug Thompkins epic journey to Patagonia long before they each started their amazingly successful brands.
I’ve had a bit of a business crush on Yvon Chouinard for some time now. I love the way he aims to create positive impacts environmentally with his company Patagonia. He’s a confident leader and makes time for the important things in life. I love his wisdom…a few of my favorite quotes from him include:
“I had always tried to live my life fairly simply and by 1991, knowing what I knew about the state of the environment, I had begun to eat lower on the food chain and reduce my consumption of material goods. Doing risk sports had taught me another important lesson: never exceed your limits. You push the envelope and you live for those moments when you’re right on the edge, but you don’t go over. You have to be true to yourself; you have to know your strengths and limitations and live within your means. The same is true for a business. The sooner a company tries to be what it is not, the sooner it tries to “have it all,” the sooner it will die.”
“There’s no difference between a pessimist who says, “Oh it’s hopeless, so don’t bother doing anything.” and an optimist who says, “Don’t bother doing anything, it’s going to turn out fine anyways. Either way, nothing happens.”
I just hope I’m this cool at 72!
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Here is a trailer for the film…
180 South on YouTube
Beyond anything else in this film – we love their guts, energy and amazing desires to take a step forward by taking a step back. Genius.
(Oh and Jack Johnson’s song “Spring Wind” is to die for…buy it now!!!!)
Here’s to great adventures!